ARCHETYPES IN BRANDING CARD DECK & COMPANION BOOK
ART DIRECTOR, LEAD DESIGNER, ILLUSTRATOR
CHEN DESIGN ASSOCIATES
Archetypes are powerful driving forces behind every impactful brand. With integrity, strategy and purpose, we can put them to work, speaking to the wants and needs of the end user. At CDA we developed our own approach and system for this longstanding brand strategy method, a deck of 60 cards for internal think sessions and client exercises.
AWARDS & RECOGNITION
Communication Arts Magazine
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