PROJECT

ARCHETYPES IN BRANDING CARD DECK & COMPANION BOOK

ROLE

ART DIRECTOR, LEAD DESIGNER, ILLUSTRATOR

AGENCY

CHEN DESIGN ASSOCIATES

Archetypes are powerful driving forces behind every impactful brand. With integrity, strategy and purpose, we can put them to work, speaking to the wants and needs of the end user. At CDA we developed our own approach and system for this longstanding brand strategy method, a deck of 60 cards for internal think sessions and client exercises.

AWARDS & RECOGNITION

Communication Arts Magazine