CRAFTSMAN AND WOLVES BRAND IDENTITY, PACKAGING, MERCHANDISE
CHEN DESIGN ASSOCIATES
The craftsman: top pastry chef William Werner. The wolves: a world of oxford cloth nonbelievers with legal precedent and little imagination. Out of the embers of the Tell Tale Preserve Company came a food concept founded on curiosity, discovery, and turning tradition on its head. A city of pedants and epicures nodded its collective head in approval.
AWARDS & RECOGNITION
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