PROJECT

EL LADRÓN BRAND IDENTITY, PACKAGING

ROLE

ART DIRECTOR, LEAD DESIGNER

AGENCY

CHEN DESIGN ASSOCIATES

Deception, intrigue, betrayal. With one foot in California and the other south of the border, El Ladrón is shrouded in mystery. Who is this notorious villain and what is his crime? Is he a actually she? In this story, clues are everywhere and answers are scarce. 

AWARDS & RECOGNITION

Communication Arts Design Annual

HOW International Design Awards

The Dieline