The Fandom Brand

Produced end to end by my team at Fandom, the company's brand identity targets the consumer audience with the fun, excitement, and boundless joy that come with a love of imagined worlds. To the business audience it tells the story of Fandom's massive, global reach, its platform, and a diverse user base. 

Roles & Responsibilities

Art direction, leadership, and design. Directed scope, strategy, process, timelines, and talent.

Contributing Designers

Dylan Abuel, Nick Tam, Kevin Orzel, Winh Do

View the online brand assets or download the full brand guide

Core Brand Elements

Building blocks of the brand story. Logo, color, typography, illustration, iconography.

Motion Design

Expressing the brand attributes of passion, celebration, and wonder

Social Content

Custom, sponsored, and templated

Presentation Design

The business of making people forget they're viewing a slide deck

Core Platform homepage & navigation

Office Branding

"This work is an investment in company culture." — Fandom's Chief Revenue Officer