Fandom Family Brands

Fandom is a "brand of brands" in every sense: its mission is to promote and celebrate other things (the games and shows people love); and it is also a house of brands, a mother ship of individual products and properties with their own unique stories to tell.

Roles & Responsibilities

Art direction, leadership, and design. Directed scope, strategy, process, timelines, and talent.

Contributing Designers

Dylan Abuel, Nick Tam, Kevin Orzel, Dermot Jiang, Eric Neff

GameSpot

For years, GameSpot had excellent name recognition but no visual identity or brand equity. I developed a "fresh coat of paint" approach to rebranding: we left the logo alone, everything else was fair game. Post-launch, social and video channels saw immediate jumps in engagement.

Fandom Video Channels

Show formats spotlighting entertainment news and fan passion

Campaigns, Initiatives, & Events

A brand of brands has lots of… well, brands.

Community Connect

Fandom's annual coming together of company and community leaders for constructive conversations, strategy, and feedback.