ABOUT

It's always been about making cool things with amazing people.

An ineffectual attempt at irreverence

I work at the intersection of brand, product, business, and culture.  

I’ve led design teams, built identity systems, and delivered campaigns that perform. My work has spanned global rebrands, sales enablement, social campaigns, platform UX, and creator-led activations. 

At Fandom, I founded the Brand Design team and led rebrands for the company and flagship properties like GameSpot. I introduced new service frameworks, AI workflows, and helped drive $20M+ in revenue; and I  partnered across Product, Sales, and Marketing to optimize design as a strategic lever.

Earlier in my career, I worked at creative agencies in San Francisco and taught design at the Academy of Art University. 

Highlights

Leadership 

Founded Fandom’s brand design org  and built the team to 15 globally.

Brand Transformation 

Rebranded Fandom & GameSpot with resultant measurable increases in awareness and affinity.

Revenue Growth 

Drove $20M+ in B2B revenue through GTM and sales enablement.

Operations

Built intake and prioritization systems, reducing turn times and boosting revenue-aligned work.

Awards & Recognition (Selected list)

Communication Arts, Type Directors Club, Print Magazine, AIGA, Graphis, HOW Magazine, Art Directors Club, GDUSA, The Mohawk Show, STEP 100, ADDY Awards, Summit Creative Awards, West Coast Show, International Design Awards

Exhibitions & Publications (Selected list)

Peace: 100 Ideas (Book & Exhibitition), California Design Biennial, The Design of Dissent, AIGA 365, The Best of Cover Design, SF World Spirits Competition, Graphis Branding USA

Clients (Selected list)

Apple, Adobe, Marvel Studios, Instagram, Hulu, Paramount+, Verizon, SFMOMA, The North Face, Square Enix, Wendy’s, Electronic Arts, Cirque du Soleil, Fox, Johnnie Walker, Pottery Barn, Sprite, Stanford University, Universal, Verizon, Xfinity, Dell Technologies

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