ABOUT

My purpose is simply to make cool things with amazing people.

Self-portrait suggesting something similar to serene sincerity

I design for brands and products, business and culture.  

I’ve led design teams, built identity systems, and directed global campaigns. My work has spanned SaaS, enterprise, sales, social, platform, and events. 

At Alex, I lead design and brand, integrating agentic AI and hands-on craft to produce quality creative at scale. As a partner for engineering, sales, customer success, and marketing, my role is to ensure the product experience and brand voice are aligned and unforgettable.

At Fandom, I founded the Brand Design team and led global rebrands for the company and flagship properties like GameSpot. I introduced agentic workflows that drove $20M+ in revenue; and I  partnered with teams across the company to optimize design as a strategic lever.

Earlier in my career, I worked at creative agencies in San Francisco and taught design at the Academy of Art University. 

Highlights

Design Craft

Founding Designer at Alex AI, driving the story of the most premium AI recruiter in HR tech.

Brand Transformation 

Rebranded Alex AI, Fandom, GameSpot, & many more; with huge growth in awareness and affinity.

Leadership

Founded Fandom’s brand design org  and built the team to 15 globally. Head of brand and design at Alex.

Revenue Growth

Drove $20M+ in B2B revenue at Fandom, partnering with Events, Sales Marketing, and GTM teams.

Awards & Recognition (Selected list)

Communication Arts, Type Directors Club, Print Magazine, AIGA, Graphis, HOW Magazine, Art Directors Club, GDUSA, The Mohawk Show, STEP 100, ADDY Awards, Summit Creative Awards, West Coast Show, International Design Awards

Exhibitions & Publications (Selected list)

Peace: 100 Ideas (Book & Exhibitition), California Design Biennial, The Design of Dissent, AIGA 365, The Best of Cover Design, SF World Spirits Competition, Graphis Branding USA

Clients (Selected list)

Apple, Adobe, Marvel Studios, Instagram, Hulu, Paramount+, Verizon, SFMOMA, The North Face, Square Enix, Wendy’s, Electronic Arts, Cirque du Soleil, Fox, Johnnie Walker, Pottery Barn, Sprite, Stanford University, Universal, Verizon, Xfinity, Dell Technologies

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