Client Brand Highlights

The power of design is to make the hidden visible, the visible relevant, and the relevant of passionate concern. The job of design is to spark intrigue and curiosity—to captivate the user, inspire them to disregard distractions, focus on your message—and of course, always, to tell amazing stories.  

Roles & Responsibilities

Art director and lead designer. Team leadership, project management, and production. Honoring the client as partner and subject matter expert.

Design Agencies of Record

Work produced at the esteemed Chen Design Associates, and my independent design practice.

Trademarks & Monograms

The brand symbol at its purest and most direct

Coffee Cultures

Founded with an international spirit. Travel as the ends, not the means. Equal parts Olde England and Mel's Diner.

Verve Coffee Roasters

The logo that launched a single-origin revolutionary and pioneer in coffee's third wave. 

Venus Spirits

A small batch of organic grain. A maker of spirits in the ocean air. Integrity. Time. Maturity. The risks of the unknown, the rewards of promise. 

Logotypes & Lockups

The full combination, as most brands present themselves

Craftsman and Wolves

Created to turn tradition on its head. A city of pedants and epicures nodded its head in approval.

Archetypes in Branding

A guide and set of cards for internal strategic brand think sessions and client exercises

The Brownie & Madam Optical Co.

“A bespoke experience that nods to a bygone era, when crafted products and good service were the norm.” — Entreprenueur Magazine

Publishing & Retail

Featured clients from far and wide